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Sunday, February 9, 2020 | History

3 edition of The Blackwell encyclopedic dictionary of marketing found in the catalog.

The Blackwell encyclopedic dictionary of marketing

The Blackwell encyclopedic dictionary of marketing

  • 21 Want to read
  • 18 Currently reading

Published by Blackwell Business in Malden, Mass .
Written in English

    Subjects:
  • Marketing -- Dictionaries.

  • Edition Notes

    Other titlesEncyclopedia dictionary of marketing, Dictionary of marketing
    Statementedited by Barbara R. Lewis and Dale Littler.
    SeriesThe Blackwell encyclopedia of management
    ContributionsLewis, Barbara R., Littler, Dale.
    The Physical Object
    Pagination274 p. :
    Number of Pages274
    ID Numbers
    Open LibraryOL22369032M
    ISBN 100631214852

    Approximately one third of the entries provide biographical information about men and women who have made significant contributions to the field. Includes biographical essays focused on leaders and their followers and on case studies of leadership events and moments. Bringing together specially commissioned and carefully edited entries, this will become the standard reference for students, researchers, academics, and practitioners. It presents and analyzes the underpinnings of the multi-disciplinary concept of sustainability.

    B Insights, information, and practical guidance on every aspect of management. E53 4 volumes Nearly entries written by leading scholars and experts from 17 countries explore leadership theories, leadership practice, and the effects of leadership in the real world. It presents and analyzes the underpinnings of the multi-disciplinary concept of sustainability. Includes: Over original essays and interviews with leading business authors; Biographies of over influential business gurus and pioneers; Summaries of over influential business books; Over business quotations. If you cannot locate what you need in cataLIONtry these other catalogs to find materials in other libraries, which can be interlibrary loaned.

    Approximately one third of the entries provide biographical information about men and women who have made significant contributions to the field. This dictionary is part of The Blackwell Encyclopedia of Management, which contains ten further volumes covering each of the key areas of management science, developed under the editorship of Professor Cary L. B This large volume contains over 95, entries relating to management. Bringing together specially commissioned and carefully edited entries, this will become the standard reference for students, researchers, academics, and practitioners.


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The Blackwell encyclopedic dictionary of marketing Download PDF Ebook

Back cover copy The Blackwell Encyclopedic Dictionary The Blackwell encyclopedic dictionary of marketing book Marketing provides clear, concise, up to the minute, and highly informative definitions and explanations of the key concepts covering the whole of the fast-changing field of contemporary marketing.

Limited business information available via the Gale Virtual Reference Library. S v. It presents and analyzes the underpinnings of the multi-disciplinary concept of sustainability. E48 v. Other categories include case studies, leadership studies, followership, women and gender, personal characteristics of model leaders, leadership styles, and leadership theories.

Other The Blackwell encyclopedic dictionary of marketing book terms include cultural sensitivity, transcultural skills, diversity competence, and multicultural expertise.

Each entry offers a thorough and thoughtful summary of the topic. Other related terms include cultural sensitivity, transcultural skills, diversity competence, and multicultural expertise. Bringing together specially commissioned and carefully edited entries from an international team of the world's best known and respected finance scholars and teachers, this will become the standard reference for students, researchers, academics, and practitioners.

This dictionary is part of The Blackwell Encyclopedia of Management, which contains ten further volumes covering each of the key areas of management science, developed under the editorship of Professor Cary L.

She has published widely on marketing issues in the services sector, and her present research activities relate to customer care and service quality, and consumer behavior in the services sector. Topics covered include: business angels, defining the entrepreneur, employee start-ups, entrepreneurship policy, ethics, ethnic minority entrepreneurship, family business, global entrepreneurship and transnationalism, Islam and entrepreneurship, social entrepreneurship and venture capital.

The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing. Also available for reference in the Adsetts Centre at Definitive entries covering the very latest development in finance.

A completely international perspective and author base. E v. E49 This updated fifth edition of Encyclopedia of Management covers more than topics in management theories and applications, written by academics and business professionals.

A full index and cross-references for detailed research, as well as relevant bibliographical citations for further study. B Insights, information, and practical guidance on every aspect of management. B This large volume contains over 95, entries relating to management.

This dictionary is part of the "Blackwell Encyclopedia of Management", which contains ten further volumes covering each of the key areas of management science developed under the editorship of Professor Cary Cooper from the Manchester School of Management and Professor Chris Argyris of Harvard Business School.

Author note Barbara R.

Marketing: Home

Describes specific elements of corporate law and the various illegal acts to which they The Blackwell encyclopedic dictionary of marketing book and brief biographical sketches, primarily focused on how they relate to the study of white-collar crime.

Find more by A fully indexed and cross-referenced for detailed research with relevant citations for further study. Online database sources with a double asterisk, must be logged into as a remote user -- see instructions below. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products promoting a particular team or selling team- and sport-related merchandise, for exampleand using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament.

Includes biographical essays focused on leaders and their followers and on case studies of leadership events and moments. With entries ranging from extended explorations of major topics to short definitions of key terms, this major reference work gives the user: Authoritative and comprehensive coverage of the whole field.

Available in electronic and print versions.THE BLACKWELL ENCYCLOPEDIA OF MANAGEMENT SECOND EDITION Marketing Edited by Dale Littler II. Blackwell encyclopedic dictionary of accounting. III. Brand new Book. The Blackwell Encyclopedic Dictionary of Organizational Behavior provides clear, concise and informative definitions and explanations of key concepts and issues.

Seller Inventory # LHB More information about this seller | Contact this seller The Blackwell Encyclopedic Dictionary of Organizational Behavior. Trading sinceBlackwell of Oxford is the largest academic and specialist bookseller in the UK.

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